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IGC holiday campaign 2023.

Editorial

Project type

IN GOOD COMPANY ASIA

Client

2023

Date
Diana Beltrán logo

Last year I went for a work trip to Singapore. I have connected with some friends and was shown the city by my lovely friend Jaclyn who is one of the creators of Singapore based brand IN GOOD COMPANY. We get on very well and have lots of ideas in common, and she asked me if I would like to work on a holiday campaign, featuring some of the brand new bag designs (which I said yes happily since it was a new product I have never worked before). Below you can find the progress and final images. https://ingoodcompany.asia/

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These were some of the final designs Ishared with the team, produced digitally, to be later transferred intopaper. The idea behind the campaign was to develop interesting and fun scenes with small characters and create different actions in which the bag had a different use: something magical, fun and unexpected. I took reference from the bauhaus designs from Oskar Schelmmer, as well as costume design and sculptural fashion design. The colour scheme was based on the branding of IGC to keep the identity. I love fashion so it was such a great opportunity for me to create outfits and costumes.

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