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I was commissioned by Clarins (Asia) to work in the summer advertising campaign. Clarins uses a lot of natural ingredients for their products, which was a perfect collaboration since i have been working on a lot of botanicals, and natural ingredients recently for other campaigns. I created some ingredients in paper such as Kangaroo flower, elderflower, turmeric and Lemon grass. Also some decoration and branches. This campaign is used in 6 different countries in Asia. (China, Singapore, Taiwan, Japan, Malaysia and Korea) Production and photography: Ray Chung / Amy Wang
Sketch development. Two main Key visuals were requested for this campaign. Both of them to feature the main ingredients of the products and also to embrace the products in a sort of forest / natural scene.