I was commissioned by Clarins (Asia) to work in the summer advertising campaign. Clarins uses a lot of natural ingredients for their products, which was a perfect collaboration since i have been working on a lot of botanicals, and natural ingredients recently for other campaigns. I created some ingredients in paper such as Kangaroo flower, elderflower, turmeric and Lemon grass. Also some decoration and branches. This campaign is used in 6 different countries in Asia. (China, Singapore, Taiwan, Japan, Malaysia and Korea) Production and photography: Ray Chung / Amy Wang
Sketch development. 2 main Key visuals were requested for this campaign. Both of them to feature the main ingredients of the products and also to embrace the products in a sort of forest / natural scene.