Client: James Cropper papers.
Campaign: Dolcelicious - Luxury food contact paper.
Design in paper: Diana Beltran Herrera
Photography: Diana Beltran Herrera
James Cropper papers (Uk) commissioned me early this year to create some work for their new campaign Dolcelicious. Dolcelicious is a new range of papers specialized in food contact, and for this project we decided to create together a series of cupcakes to connect packaging with food. The idea was to create something that we all could relate to, and also bring a lot of delicacy and elegance to the use of this new range of papers.
The papers felt a lot like flavors, each of the colors could be easily related with something, for example chocolate, cream or icing.
You can see more of this project at http://www.dolcelicious.com. I produced in total 7 different cupcakes and a beautiful video of the making where I talked about my work and the experience of working with James Cropper.
This cupcakes were part of an exhibition that took place at Luxury packaging fair 2016 in London and Luxury pack in Monaco as part of the presentation of Dolcelicious by James Cropper.
Formal developments used to generate ideas for the production of the cupcakes.
Detail of some flowers. 2016
Detail of some butterflies. 2016
Detail of progress. 2016